Alo Yoga takes ‘sanctuary’ at Mall of America
Alo Yoga, the Beverly Hills athletic apparel brand that became staple workout wear for the Hollywood elite, is elevating its Midwestern presence with a store at Mall of America, which took the top spot in Chain Store Age’s “Top Retail Center Experience” of 2024.
The 6,000-sq.-ft. space will be its second “sanctuary” (what Alo calls its 100-plus stores) in Minnesota. The brand synchs fashion with fitness, blending loungewear, footwear, and wellness products with yoga studios.
“The opening of Alo Yoga will be a fantastic addition to our retail mix as we continue expanding our athleisure offerings,” said Carrie Charleston, MOA’s VP of leasing. “Alo Yoga has a strong and engaged community with an incredible mission to inspire mindfulness. We are excited to collaborate with this exceptional brand as we continue evolving the retail experience for our shoppers.”
Alo was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, childhood friends who had become interested in yoga as a treatment for anxiety and a back injury, respectively. Alo, which stands for "air, land, and ocean,” rose to prominence when the brand was spotted in paparazzi photographs of Hollywood celebs such as Taylor Swift and Kendall Jenner.
The brand partners with global wellness experts to inspire movement, breathwork, and community-building. Alo Yoga also offers thousands of virtual workout and meditation classes through Alo Moves, its wellness membership app.
Alo’s goal is to share mindfulness and movement with as many people as possible and partners with wellness experts to inspire movement, breathwork, and community-building across the globe.
The brand runs some 50 locations in the U.S., Canada, Mexico, Thailand and Saudi Arabia. It has announced plans to move into Europe and reach 100 locations within the next year.
MOA’s Alo Yoga will be located on Level 1 West with an opening set for the third quarter of 2025.
