Ahold Delhaize USA leader to become CEO of Dollar General
A discount retail giant has named a 36-year grocery industry veteran as its next chief executive.
Dollar General Corp. has appointed Jerry W. “JJ” Fleeman Jr., to succeed Todd Vasos as CEO, effective Jan. 1, 2027, at which time he will also join the board. Fleeman will succeed Todd Vasos, who led the company for more than 10 years across two stints, from 2015 to 2022, and 2023 to today.
Vasos will remain as CEO until next January, at which time he will serve as senior advisor through April 2, 2027. He is expected to remain a member of the board.
Fleeman has served as CEO of Ahold Delhaize USA, a division of global grocery giant Ahold Delhaize, since April 2023. During his more than 35 years in grocery retail with Ahold Delhaize companies, Fleeman held a variety of roles in strategy, operations, marketing and merchandising. Prior to being named CEO, he served as president of Peapod Digital Labs, responsible for the digital and commercial strategy for Ahold Delhaize USA companies and leading the creation of a proprietary e-commerce platform.
Todd Vasos
During Vasos' first stint as CEO of Dollar General, the company grew its store base by about 7,000 stores, boosted annual sales revenue by more than 80%, and more than doubled its market capitalization to around $58 billion. In October 2023, he agreed to return to lead the company for the “foreseeable future.”
In a press release, Dollar General credited Vasos with overseeing “significant strategic advancement, robust new store growth and format evolution, digital innovation and international expansion” as chief executive.
“On behalf of the board of directors, I want to express our deep appreciation for Todd's many years of service to Dollar General, including his two terms as CEO,” said David Rowland, chairman, Dollar General. “Todd’s steadfast leadership, commitment to our values, and dedication to our employees, customers, communities and shareholders have shaped this company in lasting ways. He led Dollar General through transformative change, accelerated growth, and a disciplined return to retail fundamentals, and shaped a stronger, more resilient and strategically-focused organization.”
[READ MORE: Dollar General Q4 earnings soar; to unveil new store format]
Fleeman will depart Ahold Delhaize at the end of this June. The company said it will provide updates on the succession process as appropriate.
“The board is looking forward to building on this strong trajectory under the leadership of JJ Fleeman, who brings more than 35 years of experience in grocery retail across strategy, operations, marketing, merchandising and digital innovation,” added Rowland. “He has a proven CEO track record of establishing a clear strategic vision and driving measurable results. His leadership reflects a deep commitment to strengthening customer relationships, driving strong cultures that enable meaningful employee experiences, and creating lasting impact across the communities he serves.”
As of Jan. 30, 2026, Dollar General operated 20,893 Dollar General, DG Market, DGX and Popshelf stores across the United States and Mi Súper Dollar General stores in Mexico.
Ahold Delhaize USA operates more than 2,000 stores in 23 states across its banners Food Lion, The Giant Company, Giant Food, Hannaford and Stop & Shop.
