3 things every retailer needs to know about cross-channel shoppers
While everyone’s scrambling to collect data on every touchpoint, not enough brands are taking the time and effort to sync up their datasets (or their cross-channel strategies).
To help brands understand how digital interactions line up with in-store behaviors, we triggered visit-detected surveys to nearly 16,000 consumers about their cross-channel shopping habits following a trip to a brick-and-mortar retailer.
And they told us a lot.
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