2024 Retail Store Experience Study: A look at how technology — including 5G — is transforming retail

With physical stores remaining the lifeblood of retail, store operators are investing in new technologies to make operations more efficient and profitable — and to serve consumers in new and better ways. Optimizing network connectivity in stores is critical to keep customers coming back.

In this webinar, Chain Store Age and Cradlepoint, part of Ericsson, will review some of
the central findings of the 2024 Retail Store Experience Study, which looked at trends in
IT spending and technology adoption and their impact on sales.

Cradlepoint will give examples of how retailers are leveraging hybrid networks — a mix of wired and wireless technologies — to transform operations and drive revenue growth.

You’ll learn:

• Sales breakdowns and expected growth by customer engagement channel
• The technologies retailers are banking on to engage their customers and drive sales growth
• How retailers are exploiting the flexibility of cellular technology to interact with customers throughout the store and to enhance warehouse and in-store operations