TECHNOLOGY

As more retailers announce their seasonal hiring plans, filling omnichannel-supporting roles will be a priority.  

HSN has become one of the first retailers with a fully functioning augmented reality app for tablets and mobile devices.   HSN has launched an augmented reality design app across two of its home and lifestyle brands in its Cornerstone portfolio: Frontgate and Ballard Designs. The technology, powered by augmented commerce provider Cimagine, allows users to virtually place desired objects in their own homes, and engage with more than 1000 home décor and furnishings.  

Amazon on Thursday announced that its Prime Now ultra-fast delivery service has added its first beauty store.    Prime members in Chicago can now order  beauty and personal care products from Merz Apothecary, a 100-years plus Chicago retail institution, and have the items delivered to their door in as little as one hour.  

How do industry observers rate retail social customer care? #EpicFail.   The term social customer care refers to the quick and personalized customer service brands are expected to provide through social media once a customer engages with them to resolve an issue. To date, 92.5% of brands are failing to meet customers' social customer care expectations, according to the “Social Customer Care Report,” from Rational Interaction.  

Inspired by Pokemon Go!, Bloomingdale’s found a way to run with the idea of scavenger hunts.   The department store retailer ran an in-store scavenger hunt based on Snapchat and geofilters, according to an article in Luxury Daily.  

If you think holograms are a thing of the future, then the future has arrived. Innovative companies are developing solutions that leverage holographic displays to attract and engage distracted customers. Another startup is riding the customization bandwagon to deliver perfectly fitting denim, while still others are offering ways to improve your loyalty program, make in-store checkout as painless as possible, and deliver consumer insights that are fresh — not five months old.

The first generation to grow up online — Gen Z— is also poised to rank as the most demanding consumer group in history.

That’s according to a new report from Fung Global Retail & Technology, which warns that retailers, restaurants and leisure companies will have to adapt to the wants and needs of Gen Zers (refers to those born in 2001 and later.

The real retailer winners are those that truly “listen” to their customers, and then use learned details to motivate consumers to shop.   By perfecting this practice, Amazon.com has earned the highest amount of mentions and awareness across social networks, and Tiffany & Co. was the most passionately and positively discussed brand.