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MARKETING/SOCIAL MEDIA

  • Amazon adds Prime Now deals to Prime Day mix
    Amazon wants to get Prime Day deals into shoppers hands even faster.    The online giant has added exclusive deals related to its Prime Now service to its Prime Day shopping extravaganza — a move that will get qualifying purchases to members within two hours. These deals will begin on Saturday, July 8 (two days prior to Prime Day’s launch), and run through July 11.  

  • Jet.com tries its hand at online sampling
    Walmart’s e-commerce arm is shaking up its customer engagement efforts.   Jet.com is adopting product sampling to forge stronger relationships with its online shoppers. Though a partnership with BrandShare, the online retailer will deliver 300,000 premium product samples and exclusive offers each month inside e-commerce packages. BrandShare is a long-time partner of Jet’s parent company, Walmart.   

  • Kroger is defending its turf
    The nation's largest supermarket operator is suing the German discount grocer Lidl over trademark infringement.    In a complaint filed last week in U.S. District Court in Virginia, Kroger claims that Lidl’s house brand, “Preferred Selection,” too closely resembles Kroger's own brand, “Private Selection.”  

  • Department store retailer takes a swing at Amazon’s shopping event
    In the wake of Amazon’s Prime Day hype, J.C. Penney is eager to drive momentum among its own online shoppers.    The department store retailer is getting ready to host its own online-only shopping event, “Penney Palooza.” The second annual two-day sale, which is set to run July 11-12, will feature “48 hours of non-stop savings,” according to the retailer.   

  • How generational differences influence path to purchase
    Despite plenty of generational differences, there is one thing that shoppers of all ages put a priority on.  

  • Online giant gives ‘voice shoppers’ first dibs on Prime Day deals
    Days before Prime Day commences, Amazon is upping the ante once again.   Starting Wednesday, July 5, Alexa shoppers will have access to more than 100 exclusive deals on Amazon Echo, Echo Dot, Echo Show, Amazon Tap, Fire TV or compatible Fire tablets. Voice shoppers will also get first dibs on select Prime Day deals on July 10, between 4 p.m. and 6 p.m. PST — two hours before the general public, according to Amazon.  

  • The most valuable brands in the world are...
    Technology giants, including a retailer, dominated an annual ranking of the world's most valuable brands.   

  • Target's CMO talks brands
    Mark Tritton, Target’s executive VP and chief merchandising officer, discussed the retailer's new exclusive brands in a posting on the company's corporate website. Here are some key excerpts:    What’s the inspiration behind these new brands?
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