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Report: Nike will end Amazon sales pilot

An athletic apparel/footwear giant is reportedly parting ways with an e-commerce giant.

According to CNBC, Nike has confirmed that it will wrap up a pilot it launched in 2017 to sell merchandise directly to Amazon. Under the agreement, Nike acted as a wholesaler to Amazon, providing a limited assortment of apparel and footwear merchandise for Amazon to resell at retail price. In exchange, Amazon pledged to more strongly control counterfeit and unauthorized sales of Nike products on its site.

“As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail,” Nike said in an emailed statement to CNBC. “We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally.”

Nike will continue using Amazon Web Services to support its e-commerce site and some mobile apps. The move comes shortly after Nike’s naming of former eBay CEO John Donahoe as its new chief executive, effective in January 2020.

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