Swedish luxury bed brand Hästens to open 20 U.S. stores; new locations include …

A sixth-generation family-owned Swedish company that makes luxurious beds and mattresses expanding its U.S. footprint.

Luxury distributor MadaLuxe Group has entered into a strategic partnership with Hästens to open 20 Hästens stores across the U.S. during the next five to seven years. 

MadaLuxe’s home division has already signed leases for two stores in Texas, with the first set to open in the upscale Knox Henderson shopping district in Dallas in early May. The second location will open in Houston’s River Oaks Shopping Center this fall.

Founded in Sweden in 1852, Hästens’ currently operates 15 stores and 15 in-store shops in the U.S. The company said it is on a mission is to change the way people think about and prioritize sleep, so they can enjoy a better quality of life. Each Hästens bed is handcrafted using natural materials, including sustainably sourced cotton, wool and slow-grown pine. The brand also offers a wide range of accessories that include headboards and covers, bed legs, bed skirts, bed linen, down pillows and quilts, mattress protectors and more.

“Our success at Hästens has always been rooted in our strong relationships and we’re extremely grateful to collaborate with the luxury experts at MadaLuxe Group to continue to build our U.S. presence,” said Jan Ryde, chairman, CEO and fifth-generation owner of Hästens. “The power of MadaLuxe Group’s platform and the team’s deep knowledge will allow us to scale our business in the U.S. and offer an elevated in-store experience to consumers seeking to improve their sleep and, in turn, their quality of life.”

The Hästens partnership is the latest addition to MadaLuxe Group’s expanding luxury platform. Through its venture capital arm, led by MadaLuxe co-founder and chairman Sandy Sholl, the group has been investing in technologies that revolutionize circularity in fashion and beyond.

“This collaboration is a natural fit, given that both Hästens and MadaLuxe Group are family-owned companies committed to the ultimate in craftsmanship, style, sustainability and wellness,” said Adam Freede, co-founder and CEO of MadaLuxe Group.

“Hästens beds are truly one of a kind, providing the ultimate sleep experience to the world’s most discerning clients,” added Bradley Belen, partner and managing director of the Hästens business of MadaLuxe Group’s home division. “We’re thrilled to bring the first Hästens store to Dallas and we can’t wait to give our clientele the opportunity to experience the comfort and quality of this iconic brand for themselves.”