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Pet Supplies Plus charts aggressive expansion

Wag N’ Wash
Wag N’ Wash was acquired by Pet Supplies Plus in early 2022.

The largest independent pet franchise in North America is growing its footprint.

Pet Supplies Plus and Wag N’ Wash are on track to end the year with 115-plus new store agreements in development. Pet Supplies, which has more than 640 stores in 41 states, acquired the self-wash, grooming and natural pet food franchise, which has some 15 locations, in February 2022.  (Under the terms of the acquisition, each brand continues to operate as separate entities.)

The new developments include the first dual-branded multi-unit agreement, which will be for two Pet Supplies Plus stores and one Wag N’ Wash location.

While separate entities, Pet Supplies and Wag N’ Wash share the same infrastructure of back-end support including buying power, advanced marketing initiatives and supply-chain efficiencies.

The commitments for Pet Supplies Plus include a 50/50 mix of existing owners who realize the recession-resilient value of the franchise, the company said, and brand-new franchisees who are attracted by the simplified retail model and consistent growth.

The expansion comes as the pet supplies and services retail industry continues to grow, with 2022 sales estimated at $120 billion.

“As pet spending continues to rise, franchise candidates are seeking to invest with our strong growth brands featuring the lowest royalty fees within the pet industry and best-in-class corporate support,” said Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash.  “From our full-service, legacy brand to our up-and-coming dog wash and grooming franchise, we offer simplified business models to grow alongside the rapidly growing service category.”

Based in Livonia, Mich., Pet Supplies Plus is a subsidiary of Franchise Group. The stores have a streamlined design intended to make it easy for shoppers to navigate a wide assortment of natural pet foods, goods and services.

Wag N' Wash Natural Pet Food & Grooming is a specialty retail destination that provides full-service grooming, self-wash facilities, baked dog treats, natural food, supplements and toys.

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