Path to Purchase survey: The most trusted retailers amid COVID-19 outbreak are…
Shoppers are putting their faith in the nation’s largest retailer.
Walmart ranked the most trusted retailer as consumers cope with the COVID-19 pandemic, according to a survey of grocery shoppers conducted by Path to Purchase Institute. When asked which retailers consumers trust to provide the products and services they need during the crisis, 18% of shoppers named Walmart. Target and Amazon were each cited by 6%. Kroger and Costco were cited by 3%. In total, 67 different retailers were named.
The survey, fielded March 13-15, was conducted among 1,001 primary household grocery shoppers in the U.S., almost half of whom (44%) say they are stocking up on cleaning supplies, medications, personal care items and food to keep themselves healthy and prepared for whatever may come next.
The survey also revealed that, while product availability likely has become far more critical to ultimate purchase decisions than almost ever before, 83% of shoppers say they are re looking for low prices and deals, including 27% who say they’re doing that more often now. Conversely, only 10% say they’re less concerned about price.
Click here to read the full article on the survey by CSA sister publication, Path to Purchase Institute, “Despite Pandemic, Shoppers Still Look for Deals, Preferred Brands.”