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The best department store in the world is…

For the fourth time, a U.K. department store that is over 100 years old has taken home top honors at the Global Department Store Summit in London.

Selfridges was named the Best Department Store in the World at the event, which is sponsored by the Intercontinental Group of Department Stores. The two other finalists were France’s Printemps and Italy’s Rinascente.

Founded in 1909 by American businessman H. Gordon Selfridge, Selfridges is known for its innovation and creativity, reflected in everything from its eye-popping visual merchandising and displays to its inventive in-store partnerships and collaborations.

The upscale retailer is also a savvy marketer. Most recently, it released a 60-second short film, “Radical Luxury,” in movie theaters across the U.K. It promotes Selfridge’s in-store “Radical Luxury” campaign, which questions the meaning and concept of luxury in today’s world and includes billboards and digital elements.

The criteria for the IGDS award include successful developments and executions of product, store, online and service innovation strategies; delivery of an outstanding in-store experience; excellent customer service, and strong financial performance.

IGDS is the largest worldwide association of department stores and has 42 members from 38 countries on five continents.

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