Indochino in store milestone

Marianne Wilson
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Digitally native Indochino just opened its 50th store — with more to come by yearend.

The made-to-measure menswear retailer has opened its 50th location, a 2,700-sq.-ft. space in the Georgetown section of Washington, D.C. Additional stores (“showrooms”) are slated to open in Cleveland (Oct. 18) and New Orleans (Nov. 8.) 

So far this year, Indochino has opened 13 locations. Recent launches include new markets such as Paramus, N.J.; San Diego; Portland, Ore.; and Kansas City, Mo., as well as cluster stores in high performing areas such as New York, Toronto, Boston and Los Angeles.
“Opening our 50th showroom is an exciting moment for everyone at Indochino, and to be reaching this milestone in the US capital makes it all the more incredible,” said Drew Green, president and CEO. “As we continue to welcome new customers from across North America, we’re finding that offering an in-person experience plays an integral role in growing a legion of loyal fans.”
Indochino’s expansion is not limited to showrooms. In 2019, the company expanded product offerings to include customizable long and short-sleeve casual shirts. And it recently launched new outerwear with custom macs, trench coats, and overcoats. The brand is also developing an upcoming custom fabric collection inspired by and created in tandem with RJ Barrett, who is making his NBA debut with the New York Knicks this season.

“It’s been a pivotal year, and not only for retail expansion,” added Green. “To forge partnerships with the next generation of elite athletes and bring custom apparel to new product categories further differentiates us and increases our credibility as a relevant fashion brand.”

Indochino’s retail spaces combine the best of online and offline shopping. Customers are designated their own personal stylist who assists them in designing their suit or shirt and helps them choose from millions of possible combinations of fabrics and personalization options. Garments are then made to the customers’ measurements and delivered in two weeks.