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Dollar General’s Popshelf concept on fast track for expansion

Popshelf storefront
Dollar General’s Popshelf concept has opened its 100th store. 

Dollar General is celebrating two milestones for its  Popshelf retail concept. 

Popshelf opened its 100th store on Nov. 5, in Chattanooga, Tenn., which also marked its second birthday. Dollar General unveiled Popshelf, with two locations in the Nashville area.  Of its current 100 locations, more than 30 are store-within-a-store locations that combine Popshelf and DG Market offerings.  (Popshelf currently operates in nine states, having recently opened its first location in Mississippi.)

The retailer is on track to operate approximately 150 standalone stores and 40 combination formats by the end of the 2022 fiscal year. It has set a goal of approximately 1,000  stores by its 2025 fiscal year end.

Popshelf is designed to make the shopping experience “fun” and "affordable,” with the vast majority of items priced at $5 or less. Stores are bright and colorful, with a treasure hunt ambience. The merchandise offering is updated frequently and includes on-trend seasonal and home décor, health and beauty must-haves, home cleaning supplies, household and specialty items, toys, arts and crafts and party planning and home entertaining supplies

“During the past two years, Popshelf continues to positively resonate with customers through our fun shopping experience, on-trend merchandise and relevant price points,” said Emily Taylor, Dollar General’s executive VP and chief merchandising officer. “We’re thrilled to celebrate the grand opening of our 100th store together with our second birthday and look forward to many more celebrations as we extend our Popshelf offerings to new communities in the coming years.”

As part of Popshelf’s commitment to serving communities, its partnership with The Confetti Foundation provides birthday parties to children spending their birthday in a hospital, pediatric oncology clinic or hospice facility. To date, the company has donated more than $120,000 to The Confetti Foundation, helping provide more than 2,900 children’s birthday parties.

With most items priced under $5, in addition to a complement of extreme value items priced above $5, Popshelf offers a rotating selection of seasonal, houseware, home décor, health and beauty products, home cleaning supplies, and paper products and party goods, in addition to candy & snacks, toys, games and electronics, among other items.


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