Credo Beauty acquires Follain

Credo Beauty, Fillmore Street, San Francisco

The beauty brand and retailer said it has acquired Follain, the Boston-based retail brand that, alongside Credo, was an early leader in the clean beauty movement.

As part of the acquisition, Follain’s Boston store will be rebranded as a Credo location, becoming the second Credo location in that market. Credo will absorb Follain's online retail business and the Follain-branded skincare line will become part of Credo's owned brand portfolio.

In addition to its online business, Credo operates with 10 stores across the country. A new location is set to open in Larchmont Village in Los Angeles.

"The acquisition of Follain, a like-minded company with a shared mission, is an important step forward for Credo and the clean category," said Stuart Millar, who has served as CEO of Credo since March. "Solidifying Credo's clean beauty leadership position allows us to scale our impact in a meaningful way, and we are excited to continue to advocate for change in a highly under-regulated industry."

Credo was founded in 2014 with a mission to create a cleaner, more sustainable, more ethical beauty industry. The move to acquire Follain supports Credo's goal to create a single standard, a roadmap for brands and consumers alike, the company said

Follain customers will immediately be welcomed to Credo, where they will have access to a selection of 130-plus clean beauty brands, Credo Rewards loyalty program, and in-store beauty recycling through Pact, a non-profit collective that Credo co-founded.

The founder and CEO of Follain, Tara Foley, will support Credo as an advisor during the coming months. After the transition, she will continue her work consulting purposeful beauty and CPG brands.

"We believe this will strengthen the mission-driven beauty movement by creating the single leading clean beauty retailer, and standard bearer, that the industry needs."

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