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Analysis

September 2020

Sep
17
Many large retailers make the costly assumption that since they have an e-commerce site where consumers can purchase most if not all of their products, they’re good at digital commerce.
Sean Gunduz
Sep
15
Retailers who prioritize customers’ desires for a safe, efficient shopping journey will be the big winners this year.
Sep
14
In the early days of the pandemic, big-box retailers such as Walmart and Target saw an influx of customers, while others deemed non-essential suffered from reduced or halted traffic.
Sep
11
It’s a confusing time for brick-and-mortar retailers as they navigate when and how to go about their daily operations under the looming specter of coronavirus.

August 2020

Aug
31
Due to COVID-19, many physical retailers, especially those located in malls, have concerns around foot traffic during the holiday sales season.
Aug
27
This holiday season will be challenging for CPG manufacturers as pandemic-induced uncertainty is making it difficult for brands to confidently plan seasonal marketing activities.
Aug
26
Accurate demand forecasting in grocery has never been more critical. 
Aug
25
The global pandemic has accelerated digital transformation in retail.
Aug
25
As we approach the end of summer, most retailers have realized that the impact of the pandemic will be long-lasting, especially when it comes to shopping in-store.
shopping cart inside a lightbulb
Aug
24
Amid store closings and reopenings in light of COVID-19, retailers have been successfully adapting to significant shifts in consumer shopping habits as many consumers flock online for most of their purchases. In fact, e-commerce has experienced a
Aug
21
America is re-opening to an uncertain economic environment.
Aug
20
Here are four key areas to focus on to ensure the journey to pricing fluency is a smooth ride. 
Aug
19
Returns have become a thorn in the side for many retailers, and the current state of economics is no exception given today’s uncertain times.
Aug
18
Disruption and innovation are common themes for 2020 as the world struggles to fight against the COVID-19 virus.
Jon Schulz, CMO, Viant
Aug
17
“COVID is not really changing anything fundamentally.
Steven Kramer
Aug
14
The COVID-19 pandemic has forced many Americans to work from home. 
Aug
06
The COVID-19 pandemic has upended almost every facet of our society — from the way we work, to the way we live, to the way we shop.
Aug
06
After months’ long shutdowns, questions abound about the best way for businesses preparing to bring back not just their own workers but customers.
Aug
04
Like most retailers, Tailored Brands and Lord & Taylor were significantly impacted by the lack of foot traffic due to the COVID-19 pandemic and related shelter-in-place orders.
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