The triple-headed snake is now lurking in five Simon malls, its eyes out for gamers.
RazerStore, known for its serpentine trademark, has opened locations at Roosevelt Field on Long Island, The Florida Mall in Orlando, Dadeland Mall in Miami, The Domain in Austin, and King of Prussia Mall in Pennsylvania.
Each RazerStore offers premium gaming hardware and gear, “created for gamers by gamers," according to the company. Visitors can shop for games and compete against each other using the latest technologies from Razer's expansive catalog of products.
"When shopping for premium products, customers demand the highest quality, not just for the products themselves, but also for the shopping experience. We have meticulously curated our RazerStores to offer exactly that, and Simon has been the perfect partner to help us make this vision a reality," said Razer senior director of global retail Christine Cherel.
RazerStores will feature five exclusive zones dedicated to pro-gaming setups, streamers, console gamers, digital creators, and apparel, as well as a demo station where shoppers can unbox and share videos of their latest purchase with friends.
Razer also plans to offer regular esports and gaming events at its stores in concert with local collegiate organizations.
“We love introducing new stores where customers can test, try, and buy the latest gear," said Zach Beloff, Vice President of Leasing at Simon. “The properties selected will expose Razer to tens of millions of customers annually and position them next to best-in-class global brands.”
Founded in 2005, Razer is dual headquartered in Irvine, Calif., and Singapore, with regional headquarters in Hamburg and Shanghai. It has 19 offices worldwide and is recognized as one of the leading brands for gamers in the United States, Europe, and China.