According to Placer.ai, both indoor and outdoor malls saw traffic rebound to pre-pandemic levels during the summer. Tourists returned to New York City in August at levels 2% higher than August 2019.
After the back-to-school shopping season ended in September, however, store traffic declined. Spikes in COVID-19 cases led some governments to demand proof of vaccination from patrons of restaurants and theaters.
Will the 2021 Holiday Season be the record-breaking, end-of-pandemic shopping spree all retailers hope for? Or will consumers continue to shun crowded retail centers?
Over the past three years, Placer.ai, the analytics firm that uses mobile data to provide detailed snapshots of foot traffic in specific locations, has become a vital success gauge for retailers worldwide. Join the company’s VP of marketing Ethan Chernofsky as he and real estate editor Al Urbanski preview Holiday 2021 in the Chain Store Age webinar, “Data-Driven Expectations for the Holiday Season.”