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Home furnishings giant to offer its first branded credit card

Ikea Group will launch a co-branded rewards credit card, and also a private-label card that will provide financing options for major home projects.

Alliance Data Systems Corp. has signed an agreement to provide branded credit card services in the United States for Ikea. Alliance Data will create a loyalty-driven credit card program that combines customer insights and industry benchmarking to develop a customized rewards and benefits package tailored for Ikea’s customer base.

The co-branded rewards card, which can be used for both Ikea purchases and for everyday spending needs, will incorporate custom program perks designed to recognize customers for their loyalty. There will be no annual fee for the card.

In addition, Ikea U.S. will offer a private-label credit card, Ikea Projekt Card, that will serve as a store-branded financing solution for qualified customers doing major home decorating and renovation projects, such as a dream kitchen. The private-label card will provide special financing options, allowing customers to pay for larger purchases over time.

“Making life better and easier for the many people drives everything we do at Ikea, and we were looking for a like-minded credit marketing partner that is passionate about the same values," said Jacqueline DeChamps, COO, Ikea U.S. “Alliance Data really understands our company and will deliver meaningful credit and loyalty programs, while constantly innovating based on our customer needs. Leveraging Alliance Data’s skillset in loyalty and marketing, we are excited about how this new partnership will enhance our customers’ shopping experience across channels with added convenience and benefits.”

Ikea operates 47 stores in the U.S. and a total of 362 in 29 countries around the world.
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