Customer-Generated Content, Community & Commerce - 3 C’s for your eCommerce Strategy
Customer-generated content is so much more than collecting reviews and buyer photos.
This webinar addresses the creative ways to engage a community of loyal customers by leveraging their own submitted content. Additionally, we will learn how to reuse content for marketing as Scott Ekman, GM E-commerce and VP Marketing of Rockler Woodworking, takes us through his success in doing so. Scott has created a unique e-commerce site using customer content to build a community of contributors and lifelong shoppers. Rockler never misses an opportunity to feature CGC in its stores nationwide as well!
Attend this webinar to learn how to use CGC effectively across your site, and everywhere your customers' shop.