White Paper

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Digitally Native and Direct-to-Consumer Brands Take to the Streets


The pandemic accelerated an e-commerce boom that had been a long time in the making. Digitally Native Brands (DNBs), as well as Direct-to-Consumer Companies (DTCs), thrived in this environment. But while some doomsayers predicted the collapse of brick-and-mortar retail, foot traffic data continues to demonstrate the vital role physical stores play in the modern world.

This white paper takes an in-depth look at DNBs and DTCs operating in the physical world. Using a variety of location intelligence metrics, the report reveals how a robust brick-and-mortar operation is critical for DTCs and DNBs looking to build brand awareness, streamline distribution, and drive consumer engagement. It also explores the ways in which digital brands are uniquely positioned to make the most out of physical stores.

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