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Forecast calls for early holiday blitz in stores
Nearly half of holiday shoppers will hit the stores before Nov. 1 — and many will be looking for deals. That’s according to a report by RetailMeNot, a digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. Seventy-three percent of shoppers said they plan to shop in brick-and-mortar stores this season, and 50% said that the deals they find will help them determine which days to shop in-store. -
More good news for retailers
Yet another holiday forecast brings more good cheer to retailers. Consumers plan to spend an average of $636 on holiday-related expenses, up 3% from what they anticipated last year, according to The NPD Group’s 2016 Holiday Purchase Intentions Survey. They are also less concerned this year about the economy spoiling their holiday fun. When asked how the state of the economy will influence holiday purchases in 2016, the 12% who said it will have a “significant impact” is down from recent years (14% in 2015, 19% in 2014).