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Target’s latest partner is…

10/10/2016

Target Corp. is partnering with a hip design magazine on its new home collection.



The retailer will launch Modern by Dwell Magazine at select stores and online beginning Dec. 27. The collection will include more than 120 items, including furniture, décor, tabletop and home accessories, with products separated into indoor and outdoor collections.



Prices will range from $49.99 to $399.99 for furniture and $16.99 to $99.99 for décor, tabletop and accessories.



“Many of our guests have told us they want to add a modern aesthetic into their environment, but they want it to be easy and, just as important, affordable,” said Mark Tritton, executive VP and chief merchandising officer at Target. "That’s a challenge we were happy to accept. “With our friends at Dwell Magazine, we’ve created a line that captures modernism beautifully. The collection is a great complement to our current assortment – it’s stylish, high quality and the prices are great.”



Founded in 2000, Dwell’s stated mission is to bridge the gap between design professionals and enthusiasts.



“We’ve long admired Target for how they embrace good design and cultivate unique partnerships, so we’re thrilled to work together on introducing this new collection,” said Chris Deam and Nick Dine, co-Creative directors of product design, Dwell.



To read more on the Target-Dwell partnership, click here.


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