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Survey: Back-to-school shoppers will spend more, but wisely
Parents making back-to-school purchases are willing to open their wallets, if the price is right. That’s according to a new study from digital savings platform RetailMeNot Inc., "Back-to-School Cheat Sheet: Consumer Trends and Insights for Retailers," back-to-school shoppers plan to spend an average of $273 per child, up from their anticipated spending of $246 in 2015.