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Amazon Prime ‘levels up’ with Twitch Prime
Amazon Prime launched its newest set of benefits, but these are targeting gamers. Bolstering its live streaming video platform Twitch, Amazon has intro-duced Twitch Prime. This membership-based service entitles members to exclusive discounts on pre-orders and newly released games; a rotating selection of free digital games and in-game loot, and a premium experi-ence on Twitch that includes a free monthly Twitch channel subscription. -
ICSC: Physical, digital retail will converge to entice holiday shoppers
Physical stores still play a crucial role in holiday shopping. That’s one of the major themes of the International Council of Shopping Centers’ annual holiday forecast, which emphasizes that, more than ever before, shoppers will expect an omnichannel experience this season. The report predicts 3.3% year-over-year growth sales at physical stores this holiday season (compared to 2.2% increase in 2015). Including online sales for physical retailers, ICSC predicts sales will rise 3.5%.