2020 ushered in a global tide of contactless experiences; a prominent experience being contactless shopping.
As lockdowns spread, marketers wisely adopted new contactless technologies to better serve conscious shoppers and continue business efforts.
Shopper habits were already rapidly evolving with the developments of e-commerce, frictionless commerce, and sustainability concerns. Then, in the face of COVID-19 pandemic, the speed of change has been unlike anything seen before.<br />
Customers rely on essential businesses for food, medication and other daily needs. With such high traffic, it is vital for these businesses to effectively communicate in-store COVID-19 health protocol updates and address real-time issues to keep both customers and employees safe.<br />
Modern retailers operate in a disruptive world. Global interconnectedness makes retailers more vulnerable to incidents. Fortunately, cloud computing serves as an ideal solution to enterprise issues posed by this environment.
Today more than ever, it’s all about the customer. The expectations customers place on retailers are motivating retailers to deliver a best-in-class customer experience across channels. To achieve that goal, it’s all about simplicity in business process execution.