Walmart to open 'Beauty Bars' in select stores
Walmart is taking a deeper dive into beauty.
In a pilot program, the discount giant is introducing "Beauty Bars" in 40 stores. At the Beauty Bars, customers can explore new products, talk to beauty experts and test samples.
Walmart said it is also spotlighting trend-forward brands online with elevated shopping experiences and editorial storytelling. The company noted it has added more than 40 premium brands in the past year, expanded assortment in its core business, and launched new pathways for emerging brands through programs such as its beauty accelerator program.
In addition, Walmart is hosting its annual spring omnichannel extravaganza known as "The Beauty Event" through Saturday, May 31. As part of the promotion, Walmart is offering more than 1,800 rollbacks and in the past year, savings on a range of beauty products at varied price points.
“As someone whose own beauty routine has evolved, I love that we’re creating space for every story,” said Vinima K. Shekhar, VP of beauty, Walmart. “That’s what The Beauty Event is all about. It’s a moment to explore, to indulge, to save — and to feel seen. Because no matter where you are in your beauty journey, Walmart Beauty is right there with you.”
This event follows Walmart Savings Week, a spring-themed sales blockbuster which ran March 24 - April 1. The online-only event took place on the Walmart e-commerce site and app and offered deals on items across categories including home, patio, fashion, cleaning supplies and electronics.
In addition, for the third straight year, Walmart will soon host Walmart+ Week, a sale exclusively for members of its Walmart+ paid subscription service. This year’s Walmart+ Week also provides a number of exclusive rewards and offers that build upon existing Walmart+ benefits from Walmart and several partner brands.
[READ MORE: Members-only Walmart event returns with partner offers, Beck Bennett]
The 2025 edition of Walmart+ Week takes place Monday, April 28 – Sunday, May 4.
Headquartered in Bentonville, Ark., Walmart Inc. operates more than 10,750 stores and numerous e-commerce websites in 19 countries.
