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07/13/2021

Tropical Smoothie in strong Q2; on pace to open 130 locations in 2021

Marianne Wilson
Editor-in-Chief
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Tropical Smoothie Café continues to expand its footprint amid strong sales.  

The fast-casual chain opened 38 new locations during the quarter and signed 105 franchise agreements, which included two large multi-unit deals with existing franchisees. So far this, Tropical Smoothie Cafe has opened 63 locations, signed 200 franchise agreements and is on pace to open 130 cafes in 2021.

The company currently operates more than 975 locations nationwide. It is set to hit a store milestone this year. 

For the second quarter, Tropical Smoothie reported a same-store-sales increase of 42.3%, and a year-to-date same-store-sales increase of 38%, for a two-year same-store-sales increase of 29% at the end of the quarter. 

"We are driving sales and excitement around our brand with new products, great offers for our loyalty members and convenient ordering through our digital channels," said Charles Watson, CEO of Tropical Smoothie Café. "This quarter, a record-breaking 75% of our signed agreements came from existing franchisees, which shows they are the heart of our brand and dedicated to our future growth." 

[Read More: Tropical Smoothie Café looks to add 670 locations in next five years]

To emphasize its focus on convenience and enhance its digital and dine-in experience, Tropical Smoothie Cafe upgraded its app technology and enhanced mobile ordering capabilities.

Tropical Smoothie Cafe was ranked No. 11 in the Fast Casual annual Top 100 Movers and Shakers awards, up two spots from the previous year.