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Study: Millennials put a premium on store associates
Generation Y may be tech-savvy, but for many, store employees still play a pivotal role in their overall shopping experience. In fact, 63% of shoppers aged 18-35 see store associates as extremely important to their retail experience, according to the “Store Associates Report,” from ChargeItSpot. The study is based on responses from more than 600 shoppers at malls across the country.

