The new Payless stores will be designed to offer a seamless customer experience, with in-store touchpoints that merge design with onsite digital components, including smart mirrors and touchscreen wall panels, the retailer said. The stores will also feature a “first-of-its-kind” augmented reality foot comparison chart that will allow shoppers to measure their shoe size with their phone, to assist with both in-store and online purchasing.
“Payless' new brick-and-click stores will not only have an updated design, look and feel, but also reinvent the way we shop,” the company stated.
The new stores will be in addition to the brand's existing 700 international stores, which consist of 298 franchise and 412 Latin and Central America locations. (Payless international stores were not affected by the company’s bankruptcy filing.)
The retailer is also launching a new initiative, "Powered by Payless,” this fall to help individuals nationwide who will be unable to access the Internet or the technology needed for at-home and hybrid learning, and the meal services provided through in-school lunch programs. Payless is partnering with deserving schools across the country to provide students, teachers and their families with the online connectivity technology, complimentary lunches, and shoes “to power the body and mind for this new and different school year ahead.”
"We are in truly unpreceded times, and it's undeniable that this year's back-to-school season will be unlike any other," said Margolis. "We are fully aware that we're relaunching in a time when many have lost their jobs, finances are tight, and parents nationwide are adjusting to working from home, facilitating at-home schooling for their children, all while serving the most important role as parent. However, during this time we also know that kids all over the country are leading the way – through their imaginations, resilience, and determination. We're excited and proud to be in a position to bring the Payless brand back to life to provide parents with the value they need, and kids with the styles they will love, in a way that acknowledges and celebrates every single one of our consumers."