First Look: Giant Foods Stores unveils Heirloom Market

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First Look: Giant Foods Stores unveils Heirloom Market

By Marianne Wilson - 01/30/2019
Giant Food Stores has gone urban — and smaller.

Giant Heirloom Market, a new smaller-sized supermarket concept from Ahold Delhaize’s Giant Food Stores, is now open. The 9,500-sq.-ft. store is located in the Graduate Hospital neighborhood of Philadelphia and the first of several locations planned for the city.

The new store combines such modern innovations as mobile checkout with a strong community focus. Sampling and demonstration encourage customers to explore and try new things. Local vendor partnerships are spotlighted, with goods from such popular Philadelphia-area food purveyors as High Street on Market, Isgro Pastries, One Village Coffee, and Sarcone’s Bakery.

Giant Heirloom Market offers a broad selection of fresh, high-quality seasonal foods and everyday essentials along with artisanal breads and a curated selection of craft, imported and domestic beers and wines. An onsite “produce chef” is available to prepare fresh vegetables and fruit on request.

If customers need something that is not available in-store, associates will help guide them to in-store iPads to order online, with the goods delivered the next day.