Circuit City is plotting its return to physical retail.

The former consumer electronics giant, which closed its last stores in 2009, said it has launched a Series A funding round and plans for strategic alliances with “national companies.” Circuit City filed for bankruptcy in 2008. Its intellectual property assets were sold to Systemax Inc. which, in 2015, sold the assets to New York retail veteran Ronny Shmoel. He relaunched the company’s website in 2018.

The new “Powered by Circuit City” partnerships will integrate Circuit City’s electronics expertise and global brand awareness with other platforms, both online and in-store, according to the company.  The centerpiece of the collaborations will be an in-store concept  designed to empowering customers of established well-known national companies to explore and purchase a range of electronics, curated by Circuit City. The company said the ventures will amplify its reach, giving shoppers an integrated experience while blending other products with cutting-edge technology. 

The integrations are slated to kick off online and in select locations this year with plans for a more expansive rollout in 2024. Circuit City plans to support the partnerships by offering access to its platform, customer service, private label products and a “white-glove” consumer electronics experience.

"The partnerships are a collaboration of iconic brands, reflecting Circuit City's dedication to innovation and commitment to delivering strategic AI-driven solutions to an even wider customer base,” said CEO Shmoel. 

Amazon is enabling direct shopping via a social media platform popular with Gen Z.

In an email to Chain Store Age, an Amazon spokesperson confirmed that the e-tailer is, for the first time, enabling customers to shop its Snapchat ads and check out with Amazon without leaving the social media app.

“Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat as part of the new experience,” the spokesperson said in the email. “In-app shopping with Amazon is available for select products advertised on Snapchat and sold by Amazon or by independent sellers in Amazon’s store.”

This social media shopping partnership follows Amazon’s recent collaboration with Meta for in-app shopping on Facebook and Instagram. Meta now lets consumers directly link their Facebook and Instagram social media accounts to Amazon in order to see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Facebook and Instagram.

As a result, participating Facebook and Instagram users can make purchases from Amazon by clicking on ads in their social feeds, without having to leave the Facebook or Instagram app.

Main Amazon rival Walmart simulcasts shoppable livestreams on Facebook, allowing Facebook followers of retailers, brands, publishers and influencers receive an alert when they go live on a Walmart live shopping broadcast, giving consumers the ability to watch and shop directly within the social network.

These deals also come as TikTok is looking to challenge Amazon by diving into e-commerce. In September, the company launched its long-anticipated TikTok Shop in the United States. The video-focused social media platform says it has more than 150 million U.S. users. 

Meanwhile, e-commerce giant eBay began letting users share eBay listings directly into Snapchat posts in 2022.

Editor's Note: Official Ghost logo downloaded from Snapchat according to guidelines.

The Home Depot beat Street estimates for its third-quarter but sales fell as customers steered clear of certain big-ticket items and focused on smaller projects.

On a positive note, company CFO Richard McPhail  told analysts during the chain's earnings call that "the worst of the inflationary environment is behind us."

The home improvement giant reported net income of $3.8 billion, or $3.81 a share, for the quarter ended Oct. 29, down from $4.3 billion, or $4.24 a share, in the year-ago period.   Analysts had expected earnings per share of $3.75.

Sales fell 3% to $37.7 billion, just ahead of estimates of $37.6 billion.  Same-store sales fell 3.1%, with U.S. comp sales down 3.5%. Customer transactions fell to 399.8 million from 409.8 million in the year-ago period.

"Similar to the second quarter, we saw continued customer engagement with smaller projects, and experienced pressure in certain big-ticket, discretionary categories,” stated CEO Ted Decker. “We remain very excited about our strategic initiatives and are committed to investing in the business to deliver the best interconnected shopping experience, capture wallet share with the Pro, and grow our store footprint." 

The retailer narrowed its prior fiscal 2023 guidance range. Sales and comparable sales are expected to decline between 3% and 4% compared to its previous expectation of a 2% to 5% decline. Diluted earnings-per-share-percent-are expected to decline between 9% and 11%. compared with its prior estimate of a 7% to 13% drop.

At the end of the third quarter, the company operated a total of 2,333 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. 

A California-based pizza chain is setting its expansion sights on the Lone Star State.

Sacramento-based Pizza Guys has announced plans to open nearly 150 locations in Texas, including over 50 locations to the Dallas/Fort Worth area, over 50 stores to the Houston area, 20 stores to the San Antonio area, and nearly 20 stores to the Austin area.

"We are planning to take on the Texas market by storm by opening up to 150 locations with dedicated high working entrepreneurs," said Shahpour Nejad, CEO and co-founder of Pizza Guys. "We're hoping to bring our innovative flavors and brands to the South, so that Texas natives can have delicious pizza made with high quality ingredients right in their backyards!"

Founded in 1986 and franchising since 1994, Pizza Guys currently operates 87 in three states. The company operates three stores in Nevada and two in Oregon.

According to its website, Pizza Guys offers customers “high-quality, gourmet pizza” using 100% whole milk mozzarella cheese, fresh-made daily dough, and California-grown tomatoes.  

"Pizza Guys has high hopes for the state of Texas as we intend opening dozens of locations in each major market," said Nejad. "As Pizza Guys grows, the brand is excited to reach new areas and make meaningful connections within local communities. We are looking for new franchisees that want to introduce a new refreshing pizza concept to the market. Our ideal franchisee is someone that wants to impact the Texas community in positive ways through delicious food and amazing opportunities."

U.S.-based creators have a new option for directly selling products to consumers via the Klarna platform.

Klarna, which allows U.S.-based creators to promote and sell products via shoppable video, is now providing them a hosted Creator Shops offering following a successful introduction in Europe. 

The Creator Shops tool provides independent sellers the ability to launch their own storefronts on the Klarna website and technology to support e-commerce operations. As a result, consumers can find and shop creators’ product recommendations in one place. 

Through Klarna’s Creator Platform, creators can recommend products from retailers, post shoppable videos and photo content, and share links to their personal shop across their social channels. Shoppable videos uploaded to the Creator Shops page will soon also be automatically shared directly into the Klarna app, enabling creators to reach Klarna’s extended network of 27 million monthly app users.

"Building on our suite of marketing and ad solutions for retailers, Klarna’s Creator Shops and Ads Manager continue to transform the company beyond BNPL into a growth partner and retail media network within the industry,” said David Sandstrom, chief marketing officer, Klarna. “Our combined network of over one million retail partners and creators globally now have even more powerful ways to reach Klarna’s 150 million high-intent shoppers, while consumers can enjoy a more relevant and personalized shopping experience."

Amazon has tapped a company veteran to replace the outgoing president of its fashion & fitness division.

Mudge Erdrik Dogan, a 16-plus-year Amazon veteran, is stepping down as president of Amazon Fashion & Fitness for a new position outside the company, according to GeekWire. Dogan has been in the role since February 2021.  Her reported departure follows the news that Amazon had decided to close its two Amazon Style physical retail stores and focus on its online fashion shopping experience, saying it will introduce innovative technology to better serve the needs of fashion customers.

Jenny Freshwater, who most recently served as VP of traffic and marketing technology, is being promoted to president of the division. She joined Amazon in 201.

Dogan, who holds a Ph.D. from Carnegie Mellon University, joined Amazon in 2007 as senior product manager. Before her promotion to president of Amazon Fashion, she served as VP of worldwide last mile delivery and pick-up at Amazon from 2018 to 2021.

Freshwater began her Amazon career as a data engineering manager in 2010, and has also held VP-level positions at the company handling forecasting and capacity planning, as well as traffic and marketing technology.

Amazon has not posted anything about any changes in its Fashion & Fitness senior management, and neither Dogan nor Freshwater has updated their LinkedIn profiles as of the time of this article’s posting.

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