Target is using an unconventional way to send a message to Amazon.
In a move to take greater control of its infrastructure — and stop financing its rival — the discounter is scaling back its use of Amazon Web Services, reported .
Brands that are not thinking about how to leverage artificial intelligence are already falling behind.
This was according to the Retail Revolution study from OMD EMEA, and Goldsmiths, University of London. It is based on 15,000 consumers across 13 European countries.
As promised, Target has moved its Cartwheel savings program into the retailer's app.
Target announced the move on Monday, saying that shoppers no longer need to switch back and forth, or maintain separate apps. The Target app is now listed as “Target—now with Cartwheel.”