Amazon’s newest move could take voice-assisted ordering to new levels.
The online giant is joining forces with Microsoft to integrate the companies' two digital assistants. This will allow Amazon’s Alexa to activate and talk to Microsoft’s Cortana device, and vice-versa.
Target is using an unconventional way to send a message to Amazon.
In a move to take greater control of its infrastructure — and stop financing its rival — the discounter is scaling back its use of Amazon Web Services, reported .
Brands that are not thinking about how to leverage artificial intelligence are already falling behind.
This was according to the Retail Revolution study from OMD EMEA, and Goldsmiths, University of London. It is based on 15,000 consumers across 13 European countries.