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Three Ways Gen Z Will Change Retail
Everyone is talking about the huge impact millennials are having on retail. Also known as Gen Y, they are usually considered to occupy the 18-to-35 age demographic. But what about Gen Z, the younger siblings (or even children) of millennials?
Based on what we’ve seen so far, here are three ways Gen Z will change retail in the next few years.
Video Killed the Retail Star
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Ikea testing in-store mobile activations
Swedish home furnishings giant Ikea is testing a mobile application feature that generates QR codes for the products in shoppers’ carts to help speed up checkout, according to a report by mobilecommercedaily.com.
The program eliminates the need for users to scan multiple items at checkout, according to the report.

