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Pros and Cons-truction: Challenges, best practices of unique retail buildouts
For developers, architects and commercial construction professionals, designing and building retail spaces is a highly specialized skill that requires experience and considerable expertise to master. While brand standards, design consistency and proven buildout processes lead to some welcome efficiencies, sometimes unavoidable constraints and specific requirements that are mandated both by retailers and landlords can also create unique logistical and development challenges. -
American Girl to reinvent its store experience
American Girl, an early pioneer of experiential retailing, is set to shake things up again, this time with a digital twist. The company, a division of Mattel, will move its Manhattan flagship from Fifth Avenue to Rockefeller Center, where it will open a totally revamped store concept, reported Racked New York. Created by FRCH Design Worldwide and digital agency MJD Interactive, the store will emphasize customization and personalization.
