-
FULFILLING STORES’ SEAMLESS POTENTIAL
Chain Store Age spoke with Vikas Aron, director of product management for Manhattan Associates, about how the store has become a vital point in the modern supply chain.
How does having an accurate view of store-level inventory enable effective omnichannel fulfillment?
More and more retailers are leveraging their physical locations as fulfillment centers, with store associates acting not only as sales clerks but also as fulfillment specialists. The advantages of handling fulfillment from the store are many. -
High-profile brand eyes bricks-and-mortar growth
Dyson, the consumer electronics brand best known for it pricey vacuum cleaners, has opened a store in the heart of London’s main shopping district. The sleek, futuristic-looking store, on Oxford Street, is designed to allow shoppers to see and test Dyson’s complete line of vacuum cleaners, fans, heaters, humidifiers and other products, with some 65 items on display. It also has 64 different dust/dirt samples and four floor surfaces available on which customers can to test vacuum cleaners.

