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Sales & Marketing

  • Wanderful connects shoppers with local retailers

    LOS GATOS, Calif. — Wanderful Media, an online local discovery shopping company, has revamped its existing collection of digital circulars and re-launched it as an online community that drives shoppers to local retailers. 

    Called Find&Save, the online community gives shoppers access to all the latest sales in their areas and gives them the tools they need to connect with other shoppers and help them keep track of what they need. Shoppers can access Find&Save remotely via tablet, mobile or web. 

  • Deloitte Consumer Spending Index holds steady

    New York -- The Deloitte Consumer Spending Index ticked down slightly in March, but has remained relatively steady with a reading over 4.0 the past five months. The Index tracks consumer cash flow as an indicator of future consumer spending.

  • Overstock.com founder back as CEO

    New York -- Overstock.com founder Patrick M. Byrne has returned as CEO of online discount retailer.

    Byrne took a medical leave of absence in February to address cardiac issues thought to be associated with cancer treatments received much earlier in his life.

  • Kmart joins team to fight childhood hunger

    HOFFMAN ESTATES, Ill. — Kmart and Shop Your Way are teaming up with New York Times bestselling author Sandra Lee to support the Share Our Strength Bake Sale for No Kid Hungry campaign. The national fundraising initiative encourages people to host bake sales in their communities to help end childhood hunger in the United States.

  • Kool-Aid icon gets a brand refresh for summertime sales

    NORTHFIELD, Ill. — Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

    Owned by Kraft Foods Group, North America's fourth largest consumer packaged food and beverage company, Kool-Aid partnered with Saatchi & Saatchi New York and VSA Partners of Chicago to revamp its image. 

  • Overstock founder returns as CEO

    SALT LAKE CITY — Overstock.com founder Patrick M. Byrne has returned as CEO of online discount retailer.

    Byrne took a medical leave of absence in February to address cardiac issues thought to be associated with cancer treatments received much earlier in his life. 

  • Accenture Survey: Consumers want seamless experience across all channels

    New York -- Retailers that deliver on their customers’ expectations and provide them with a seamless shopping experience – whether they are shopping in a store, online or through a mobile device – will win their loyalty and gain a competitive advantage that drives sales, according to new research by Accenture.

  • J.C. Penney taps $850 million from credit facility

    Plano, Texas -- J.C. Penney Co. on Monday announced it has drawn $850 million from its $1.85 billion revolving credit line. The company said it will use the proceeds  to fund working capital requirements and capital expenditures including replenishing inventory in anticipation of the completion of for its newly overhauled in-store home departments, which are due to be unveiled next month.

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