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Jo-Ann brings a bit of OSU campus into stores
HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has added The Ohio State University to its assortment of exclusively licensed collegiate fabrics.
“We are thrilled to offer fans of The Ohio State University this exclusive-to-Jo-Ann line of fleece and cotton fabrics,” said Susan Starcher, buyer of fleece, warm and licensed fabric for Jo-Ann. “Our customers love to show their school spirit, and no other retailer offers a more diverse selection of college and university fabrics than Jo-Ann.”
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Survey: Consumers loyal to brands that create social media experience
New York -- Survey results released Tuesday by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.
The experience includes interaction such as video/online gaming, social media and third-party expert information through blogs and articles.