Sales & Marketing

MADRID & THOROFARE, N.J. — European fashion apparel retailer C&A is scaling up its Radio Frequency Identification project with Checkpoint Systems, a leading global supplier of shrink management, merchandise visibility and apparel labeling solutions for the retail industry, from five to 25 stores.

As part of the C&A project in Germany, Checkpoint is providing RF/RFID antennas, point of sale RFID solution, software and consulting services.

Montreal -- Jesta I.S. said Monday it has expanded its relationship with Canadian shoe store operator Town Shoes, parent to the Sterling Shoes, Shoe Warehouse and Freedman Shoes banners, to include the implementation of the multichannel order management capabilities delivered by Vision E-DOM.

In deciding to implement Jesta I.S., Town Shoes will further leverage its existing IT infrastructure, at the backbone of which are Vision’s foundational Merchandising ERP and POS systems.

Bentonville, Ark. -- Wal-Mart Stores Inc. announced Monday that it has launched a new TV and digital ad campaign designed to demonstrate what the retailer describes as “The Real Walmart.”

The campaign also includes a dedicated website – therealwalmart.com – demonstrating how consumers rely on Walmart to save money, on the company’s career opportunities, and detailing how it creates efficiencies and works directly with manufacturers to help deliver low prices.

Plano, Texas — Crossmark, a leading sales and marketing services company, has appointed Jim Rose as president of marketing services. 

The company sees the addition of Rose to its leadership team as a significant step toward bolstering its strong position and expertise in marketing services.

“We are excited to have Jim join our team to lead the further development and integration of marketing services that deliver value and growth for our clients,” said CEO Joe Crafton.

New York -- Modell’s Sporting Goods will celebrate the grand opening of its store in Arlington, Va., on May 9.
   
The store is located in Pentagon Centre. With its opening, Modell’s will have a total of 154 storefronts.
 
“We are thrilled to have our 18th store in the Virginia-Maryland area,” said Modell’s president and CEO Mitchell Modell. “We look forward to becoming a stronghold in our new community and getting them everything they need for the summer.”
 

ST. LOUIS — For every Budweiser sold between now and July 4, the company will donate a portion of proceeds to the Folds of Honor Foundation to support military families.

Washington, D.C. -- U.S. consumer spending averaged $86 a day in April 2013, according to new figures from Gallup. This number is essentially flat compared to $89 in March and $83 in February.
    
According to Gallup analysis, the lack of change in consumer spending in recent months may reflect the recent increase in payroll tax, as well as the early Easter holiday. Consumer spending remains well above levels recorded during the economic recession of 2008-2011.

Deerfield, Ill. -- Walgreens reported April 2013 sales of $5.98 billion, up almost 4% from $5.76 billion in the same month a year earlier.
   
Despite declines in front-end sales, comparable front-end sales and customer traffic, slightly larger basket sizes and an almost 10% increase in comparable prescription fills helped boost overall sales.

Same-store sales increased 1.2% from April 2012.