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Sales & Marketing

  • Wal-Mart looks to future at annual meeting

    The CEO of Wal-Mart Stores called on associates to reimage the chain’s future at the company’s 46th annual shareholders meeting.         “We have the opportunity to reimagine retail again,” said president and CEO Doug McMillon.  

  • Study: Consumers want personalization, but most companies not on board

    Customers know what prompts them to make purchases, but the companies doing the selling may not be aware.

    A global, cross-industry study released by technology services provider Mindtree, “Winning in the Age of Personalization,” shows that 78% of consumers indicate that personalized promotions encourage them to buy products and services they have purchased before. Almost as many (74%) say personalized promotions encourage them buy relevant products and services they have never purchased.

  • Why Aren't Customers Buying Social Buy Buttons?

    Consumers love to shop and love using social media, but somehow the two passions are not connecting.
     
    Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
     

  • Seven Customers Retailers Should Know

    Retailers are fighting to engage customers and keep them from going elsewhere. And smart retail marketers know that nurturing existing customers to increase lifetime value is the fastest, highest-ROI route to near-term revenue growth.

  • The Store of Today

    Thank you for your interest! To download the report, click here.

  • Signet Jewelers fires back on ‘diamond swapping’ controversy

    Signet Jewelers Ltd., whose store banners include Kay Jewelers and Zales, issued a strong rebuttal against charges that its stores swapped customers’ gems for lesser-quality stones while they were in for service.   The controversy started with an article by BuzzFeed about a Maryland woman who said her engagement ring — purchased at a Kay Jewelers store — had its diamond swapped out for a lower-quality manmade stone while in for service. The story quickly went viral on social media.   

  • Online fraud losses skyrocket

    While online retailers generally understand that fraud can significantly cut into profits, they may not be aware of its full cost — or the different ways it can impact a business.    A new infographic from fraud and risk management technology provider Kount drives home the boomerang impact fraud has on e-commerce. Called “The 10 Deadly Costs of Fraud” for e-commerce retailers, here is a brief summary of its findings:   

  • Walmart taking on Amazon with same-day delivery pilot

    Walmart is teaming up with a few third-party partners — including two names very familiar to consumers — to take on its biggest rival in the competitive in the area of online delivery.  
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