Consumer Engagement

The CVS Pharmacy app is now the CVS Health app and offers a number of new features.

Sephora U.S. is reaching out to consumers via a three-part documentary on a major streaming platform that examines the links between beauty and music.

A health-focused fast-casual restaurant chain is providing users of its app AI-based suggestions for orders that best match their culinary preferences.

“Screen time” is steadily increasing among Americans.

Yup, AI has become plumbing.

Participants in the Walmart Luminate supplier platform can now test products live in shopper homes.

A survey of young male consumers indicates dissatisfaction with the content and impact provided by social media influencers.

With TikTok remaining online in the United States (at least for now), new data shows more than a quarter of adults use the platform, and more than half would be upset if a ban goes through.