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There's a new player in TV commerce game
Apple TV reportedly has a formidable new rival in the emerging channel of TV commerce.
According to GeekWire, Amazon is providing direct purchase capabilities through its Fire TV devices, without fanfare. A pilot has been underway for about two weeks, with sources indicating performance so far has exceeded expectations.
The pilot allows Fire TV and Fire TV stick users to directly browse and purchase items including Hershey’s candy, FitBit personal fitness devices, and Mattel toys from banner ads on the TV screen.
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Tech Bytes: Three Reasons Everyone Wants In on Mobile Payment
It’s not your imagination – a lot of new players are entering the mobile payment market. In the past few months, entities including Google, Samsung, Capital One, and J.P. Morgan Chase & Co have launched or announced plans to launch new mobile payment solutions. And retailer-backed Merchant Customer Exchange (MCX) expanded trials of its CurrentC mobile payment app this summer. Retailers like Starbucks are bypassing the middleman entirely and offering mobile payment from their own proprietary e-commerce apps.

