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Study: Mobile payment grows in popularity with unexpected leaders
Mobile payment is impressively rising in consumer adoption and interest, but Apple Pay is not their first or even second choice.
According to a 2015 survey of more than 1,000 U.S. adult consumers by location-based mobile platform provider Retale, 43% of respondents have previously used a mobile device, such as smartphone, tablet, or smartwatch, to make a purchase in a brick-and-mortar retail store. This is a 7% increase year-over-year compared to the 36% who reported they had used mobile payment in Retale’s 2014 study.
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Report: Some Apple stores going more upscale
Angela Ahrendts, senior VP of retail for Apple and former CEO of Burberry, is taking a more luxe approach in some of the company’s retail stores. “The stores are the best physical manifestation of the brand,” Jan Dawson, an analyst at Jackdaw Research, told the New York Times. “Angela is bringing her sensibility to that experience.” [New York Times]

