-
Amazon adds a shoppable “Spark” to Prime
Amazon Prime is getting more social as the online giant looks for yet more ways to entice shoppers to buy. On Wednesday, the online giant launched Amazon Spark, a new shoppable social media feed for its Prime members. Described as “a place to discover things from people who share your interests,” Spark will help Prime users discover — and shop for -- merchandise found across followers’ stories and ideas, according to Amazon’s website.