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Interactions taps former Acosta exec as VP of operations
Interactions, a company that organizes event marketing and product demonstrations for retailers and brands, has appointed Jerry Slater as VP of operations.
Slater will lead Elite Marketing Interactions, the company’s in-house group dedicated exclusively to Meijer, the Grand Rapids, Mich.-based retailer that operates 203 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. In his new role, Slater is responsible for overseeing the company’s day-to-day operations and will be based in the Grand Rapids office.
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How Gen Z Shops: Retail for a Constant State of Partial Attention
By Christian Davies, [email protected]
Meet the most complex shopper of all time – Generation Z. By 2020, today’s 14-19 year olds (Gen Z) will be the largest group of consumers worldwide, making up 40% of the U.S., Europe and the BRIC countries, and 10% in the rest of the world. The needs and behaviors of this group will influence the future of mainstream retail.