Foot Locker to celebrate NBA All-Star Weekend at San Francisco store
Foot Locker, Inc. is launching a host of immersive activations as the basketball world converges on San Francisco next month for NBA All-Star Weekend.
Foot Locker, which is an official footwear and apparel partner of the NBA, will spotlight the “hottest sneaker drops” across top brands, host NBA player appearances, hold interactive games to win prizes, offer exclusive product customization and more to celebrate the weekend.
Foot Locker's two-level store, located in San Francisco's Union Square neighborhood, will deliver interactive consumer experiences aimed at celebrating “the game of basketball, its culture, and its community.” Featuring distinct areas for brands like Nike, Jordan Brand, Adidas, Puma, Converse, Crocs and New Era Cap, the store will feature immersive activations, new product drops and exclusive releases, all within a vast space designed for fans to shop and connect with basketball culture.
Product releases at the event will include the Nike Kobe VI "ASW", Jordan Retro 12 Flu Game, the Adidas Anthony Edwards 1 Mid in an exclusive new colorway, the Puma MB TMNT Collection pack, and more. In partnership with Nike and Jordan Brand, The Clinic will also return, featuring a LED court that will light up with dynamic content, daily basketball programming, and skills and drills challenges with top athletes.
The activation and retail space will be open to the public from Thursday, Feb. 13 thru Saturday, Feb. 15 (10 a.m. - 10 p.m. PST) and Sunday, Feb. 16 (10 a.m. -7 p.m. PST).
"Foot Locker's powerful return to NBA All-Star 2025 unites the best of basketball under one roof," said Frank Bracken, executive VP and chief commercial officer at Foot Locker, Inc. "We are reinforcing our position as the heart of basketball and sneaker culture, igniting San Francisco with unmatched energy and excitement. Our multi-brand, weekend-long activation is a testament to our relentless dedication to delivering a world-class experience for athletes, basketball fans, sneaker enthusiasts, and the local community alike."
Athlete appearances are expected to include several NBA stars including Anthony Edwards, Shai Gilgeous-Alexander, Jayson Tatum, Trae Young, LaMelo Ball and more. Foot Locker will also run multiple sweepstakes for local FLX Rewards members to enter for a chance to attend NBA events and games, win customized merchandise from key NBA talent, prizes, and additional exclusive giveaways.
"We're raising the bar at NBA All-Star 2025, arriving bigger and better to deepen our connection with our core consumers through an elevated, multi-brand experience," said Kim Waldmann, senior VP and chief customer officer of Foot Locker. "Throughout the weekend, we're bringing the Heart of Sneakers to life with the hottest product drops, top talent appearances, can't-miss giveaways, and much more – truly one-of-a-kind experiences as dynamic as the game of basketball itself.”
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For the second year in a row, Foot Locker will also be an associate partner of the 2025 NBA HBCU Classic Presented by AT&T, between Morehouse College and Tuskegee University during NBA All-Star. As part of this partnership, the Foot Locker Foundation will be donating $25,000 to each school.
Foot Locker operates approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, with a licensed store presence in Europe, the Middle East and Asia. Its portfolio of brands includes Foot Locker, Kids Foot Locker, Champs Sports, WSS and Atmos.
