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First Look: Whole Foods Market Daily Shop opens second location

Whole Foods Market Daily Shop
The second Whole Foods Market Daily Shop is located in the StuyTown development of New York City’s East Village. (Image courtesy of Whole Foods)

Whole Foods Market has opened the second location of its smaller format store concept.

Located on East 14th Street in the StuyTown development of New York City’s East Village, the new 10,000-sq.-ft. Whole Foods Market Daily Shop includes a Juice & Java venue, offering coffee, tea, juices, smoothies, sandwiches, and various desserts. The product assortment features more than 400 local items from the Northeast.

Whole Foods opened its first Daily Shop in September 2024, in the Lenox Hill neighborhood of Manhattan’s Upper East Side. The new format is about a quarter to half the footprint of an average 40,000-sq.-ft. Whole Foods store, allowing the company to expand in dense metropolitan areas.

A third Daily Shop store will open on June 4, an 8,500-sq.-ft. outpost in New York City’s Hell’s Kitchen. Future Daily Shop locations are also planned for Hoboken, N.J., and Brooklyn’s Williamsburg neighborhood.

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“We are excited to open the second Whole Foods Market Daily Shop location and to join the StuyTown community,” said Christian Damaso, store team leader for Whole Foods Market Daily Shop. “This store is unique and reflects the energy, diversity and culture of the neighborhood we serve. We’ll be stocked with fresh, high-quality ingredients and prepared foods – whether they’re picking up coffee or a smoothie, grabbing lunch to-go, or doing their weekly grocery shop – we look forward to welcoming our customers into this new space.”

On opening morning of the StuyTown store, Whole Foods presented Harlem-based supplier Uncle Waithley’s with a low-interest loan through the grocer’s Local Producer Loan Program (LPLP), to help grow their operations and support expansion to more Whole Foods Market locations. Through LPLP, Whole Foods Market lends money to small-scale, local or emerging producers to help them grow their businesses. To date, the retailer has provided over 408 loans, representing roughly $34 million in capital for recipients.

As part of its ongoing commitment to supporting local communities, Whole Foods contributed in-kind product to support the work of The Bowery Mission. The grocer will also make a donation to local nonprofit Nazareth Housing. 

Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 530 stores across the U.S., Canada and the U.K. 

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