Dick’s Sporting Goods set to open its first Golf Galaxy Performance Center

Dick’s Sporting Goods continues to expand its national footprint with new banners.

The sportings goods giant has redesigned its Golf Galaxy store at Shoppers World, in Framingham, Mass., and will reopen it on August 28 under a new banner: Golf Galaxy Performance Center. The space has been reimagined to offer golfers of all skill levels an immersive experience. The new banner follows the launch of Dick’s most experiential store concept to date, Dick’s House of Sport.

Golf Galaxy Performance Center includes state-of-the-art hitting bays, custom fittings, golf lessons from certified PGA professionals, along with equipment, apparel and footwear from top brands. The location expands upon Dick’s commitment to golf, which includes 18 remodeled Golf Galaxy locations. It also is expanding the technology offerings in 64 additional Golf Galaxy locations nationwide in 2021.

In addition, Dick’s opened two locations under its new Going, Going, Gone! clearance banner. The stores offer up to 70% off on familiar athletic footwear and apparel brands. The new Going, Going, Gone! outlets are located at Lake View Plaza, Orland Park, Ill., and in Olathe, Kansas.

Dick’s has also added to its namesake store fleet, opening locations in Chicago Ridge Mall, Chicago Ridge, Ill., and Mesa Mall, Grand Junction, Colorado.

[Read More: Dick's Sporting Goods in blockbuster quarter; another new concept to open]

As of July 31, 2021, the company operated 731 Dick’s Sporting Goods locations across the United States, along with 98 Golf Galaxy stores.