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BLOG POSTS BY THIS AUTHOR
April 2021
Apr 22
Retailers' next challenge: Bringing consistency to the frontline
Retailers experienced tremendous challenges over the last year as they coped with the pandemic.
Apr 20
Survey Confirms: Retailers, Shoppers Ready to Roar Back
People are coming out of their long COVID-19 hibernation, and they are eager to shop.
Apr 16
Retail's worst kept secret - its growing returns problem
In 2020, U.S. retail returns totaled $428 billion. That's 10.6% of total retail trade.
Apr 15
Ad Explosion: Retailers poised to become the next media moguls
Expect more retailers to build out their online ad platforms.
Apr 14
Boost customer data accuracy and combat fraud with phone verification
As e-commerce booms, so does online identity fraud.
Apr 12
Going mobile spurs e-commerce growth
Delivering an engaging and inspiring digital experience to consumers is one guaranteed way to establish a competitive advantage in the e-commerce market.
Apr 12
How retailers can unify the offline and online customer experience
The pandemic has left retailers asking two major questions. First: When people can’t — or won’t walk — into my store, how can I retain customer connection and loyalty? Second: When things return to a relative normal, how will I position my brand for long-term competitive success?
Apr 02
For Supermarkets and Big Box, a Change of Scene in Design
About 80% of shopping is still in store, so store design still matters a lot
March 2021
Mar 30
Sharpen your pricing and promotions in a chaotic market
Even pre-pandemic, retailers were keenly aware of intensifying pressures on their businesses.
Mar 23
Creating engaging retail ads that get more clicks
Whether walking down the street or scrolling through a newsfeed, consumers see countless amounts of ads daily.
Mar 19
BOPIS is here to stay, here’s what retailers need to consider now
By now, we know that BOPIS is a critical service for retailers that also offers a safe and convenient shopping option for consumers.
Mar 18
Today’s consumers respond to social promotions
As we approach the official one-year anniversary of COVID-19 lockdowns, retail brands collectively are taking a look back at what worked, what didn’t, and how they can maintain positive growth in the year to come.
Mar 18
Bankruptcy — A New Beginning for Smaller Businesses
The past decade has been rough on the brick-and-mortar retail industry, particularly for smaller companies that faced competition from big-box retailers on one side and online retailers on the other.
Mar 17
Four Ways Retailers Can Thrive After the Pandemic
In the 12 months since the start of the COVID outbreak in the U.S. there have been dramatic changes within the retail industry.
Mar 16
Four Expectations of the Post-Pandemic Consumer (And How to Meet Them)
With wide-spread vaccination on the horizon, relative relief from the global pandemic is close at hand. But even with a new layer of safety added to the retail shopping experience, one factor remains irrevocably changed — the consumer.
Mar 15
Why the pandemic has created new urgency around digital engagement
The pandemic has revolutionized consumer behavior, and there is no going back to the way things were.
Mar 15
How retail can integrate more deeper into lives of consumers, communities
2020 was the best and worst of years for retailers.
Mar 09
Complying with ADA Accommodation Requests Amid COVID-19
Entering 2021 brought with it the hope of many retailers and business owners nationwide that COVID-19 vaccines and plans for their expedited distribution would soon allow the retail world to “return to normal.” That has not proven to be the case.
Mar 09
Can ‘Force Majeure’ Protect A Commercial Enterprise During COVID?
Since the onset of the national COVID-19 pandemic in the U.S. around this time last year, businesses have been struggling to survive, and more than a few have tried to use “force majeure” provisions in contracts to escape or mitigate what would have been their ordinary contractual obligations.
Mar 08
Augmented reality opens up new opportunities for retail innovation
One of the many ways life has changed since the start of the COVID-19 pandemic is how people shop.
Mar 04
Key considerations for digital transformation in retail
Facing macro-competitive pressures coupled with the pandemic’s impact, retailers are forced to develop cloud-centric IT capabilities to improve customer experience and scale.
Mar 03
Survey: Retailers Unlikely to Require COVID-19 Vaccines for Employees
With COVID-19 immunizations underway, businesses in every industry are grappling with drafting and implementing vaccination policies.
February 2021
Feb 26
How Brands Should Respond in Times of Uncertainty
In determining company strategy and marketing tactics during times of economic turmoil, political tension, or social unrest, the most important thing is to know your customer base.
Feb 22
Four ways fuel and convenience retailers can drive consumer engagement
In today’s challenging economic environment, fuel and convenience retailers face a critical inflection point.
Feb 16
Why There’s No More Delaying When It Comes to the Cloud
Consumers, businesses, and technology are all moving faster than ever.
Feb 08
Analysis: Valentine’s Day Under COVID-19 Will Break Last Year’s Record Sales
Consumer psychology is primed to make Valentine’s Day an even bigger retail event this year than last year, when sales hit an estimated $27.4 billion, representing a 20% year-over-year increase from 2019.
Feb 05
2021: New Year, Similar Challenges
As we kick off 2021, with the pandemic still unfortunately a top-of-mind concern, retailers continue to face increased pressures and competition, particularly given the significant uptick in online shopping.
Feb 03
Analysis: Bezos’s departure reflects Amazon shift from retailer to tech company
Amazon’s decision to hand Andy Jassy, head of the Amazon Web Services' (AWS) cloud computing business, the job of replacing Jeff Bezos as Amazon’s chief executive completes Amazon’s shift from being a retailer to a technology company.
Feb 01
Gift Card Boom: How to maximize spending
With the holiday season now behind us, our unprecedented circumstances brought to light something we all expected: Shopper behavior has changed dramatically.