A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.
La Palmera shopping center, located in Corpus Christi, Texas, said it has launched a new smart phone application designed for all smart phone platforms, including Android, Blackberry and iPhone.
Mobile commerce is expected to be among the dominant topics at the National Retail Federation’s Annual Convention and EXPO in New York City, with break-out sessions and a super-session devoted to the fast-growing channel.
Smart phone Mobile Apps! Just like the accessibility of airplane travel for the masses revolutionalized the travel industry, smart phones will revolutionalize the retail industry.
There’s been a lot of buzz about the Apple iPad since it hit the market last month, and many predict it could have a significant impact on the way people shop in the future.